Snappr

As the digital economy becomes ever more reliant on imagery to present products and offer services it becomes increasingly clear individuals and companies require better access to high quality imagery to engage audiences with attention deficit disorder, develop respect and credibility, and lastly convert to sales. The problem is that for most individuals and companies traditional booking systems are expensive, time consuming, and way too opaque. Seeing that this problem is becoming increasingly important, Snappr is a game changing offer to the traditional photography world offering high quality, on-demand photography that's accessible, timely, and affordable.

Snappr was founded in 2016 by Matt Schiller and Ed Kearney in Sydney, Australia and is now headquartered in San Francisco. The company operates a tech driven photography service in just a few clicks you can request professional (vetted) photographers for portrait, event, real estate, and product photography amongst others. Snappr has made the booking process extremely easy, provides you access to affordable, guaranteed quality, and gets your images back fast (often within 24 – 48 hours). Their service is designed for the increasing number of small businesses, e-commerce sellers, real estate agents, and consumers who need professional photos and simply do not have access to professional photographers who are affordable, reliable.

The firm takes advantage of technology and automation, but it is the high integration of AI and automation that does route Snappr from other service providers. One unique tool that their service features is their Photo Analyzer which allows the user to upload a picture of their profile image and receive feedback on professionalism and attractiveness of the image, especially useful for LinkedIn. Combining technology and creativity will not only benefit the user experience but also increase their vision of opening the photography platform. They provide flat-rate pricing, short turnaround time and even the option of booking same day photo shoots, which allows solutions for both premeditated and last-minute photography needs. Their pricing model differs based on geographic location and length of the photo shoot, with base packages developing as low as $89 for a 30-minute session. This concept of simplicity works for individuals and businesses that want to avoid the traditional uncertainty and bartering of booking a photographer. Snappr makes money through direct consumer bookings, and enterprise partnerships, and by being high-volume commercial photographers for real estate agencies and online marketplaces. The company also benefits from API integrations with enterprise platforms that allow firms to scale their visual content needs, which allows another layer of revenue for them as they grow and diversify their revenue streams.

Their business model has attracted many investors with the company raising approximately $15.1 million in funding across different rounds. In 2020, Snappr raised a $10 million Series A round led by Basis Set Ventures, with participation from well-known backers like the startup accelerator Y Combinator, AirTree Ventures, Yes VC (co-founded by Flickr’s Caterina Fake), and Lars Rasmussen, the co-creator of Google Maps. The funds have allowed Snappr to expand globally, and to continue developing its AI tools and enterprise solutions since achieving $7.5 million in annual revenues in December 2022. The company has not disclosed their profit numbers or valuation, but gaining investor and product expansion does imply that they have strong growth measures, and are headed towards better financials. As of 2025, the firm has more than 1,000 employees worldwide, including software developers, customer success teams, operations roles, and thousands of freelance photographers within its network.

The company has expanded to reach major markets in the United States, Canada, Australia, United Kingdom, New Zealand, Singapore, Germany, Israel, and Philippines. This means it is able to help clients from real estate brokers in Los Angeles, to e-commerce brands in Sydney, to corporate teams in London.

Snappr has quickly established itself in more than 12 major cities globally and is supporting shoots in many verticals: influencer photography, corporate branding photography, commercial real estate photography, product photography and listings, as well as other visual content needs. Snappr's enterprise solutions are increasingly being adopted by platforms that require visual content at scale - marketplaces, rental platforms, and food delivery apps, for example. It has been able to establish a unique place in a highly fragmented and service-heavy industry by expanding into many verticals and being responsive to customers' needs. 

There certainly is competition from other providers in this space, including Shoott, Thumbtack, and Upwork, but Snappr which centres on photography exclusively, has automated the booking and delivery process, and has developed a consistent customer experience across its global market. Sure, other platforms can connect businesses with freelance and independent creatives, but none in their space can standardize the experience and the content quality across their global network. The company is also looking at a couple of adjacent services, including videography, drone footage, and AI-driven real-time shot optimization as part of its mission to further support its customers visually and service its goal of being a one-stop-shop for visual content.

CEO Matt Schiller has stated clearly the company's vision: "Our mission is to democratize access to high-quality photography. We want every business and individual to have great photos—because visual impact should never be limited by budget or complexity." Snappr has investment backing, a growing global workforce, and demand is increasing for visual content. The company is primed to drive the future disruption of the photography services market. As businesses increase their use of visual storytelling, Snappr's unique blend of technology, accessibility and creative professionalism represent a strong model for the future.

Click here to access Snappr's website.