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Modern Animal

  • Writer: Shaurya Garg
    Shaurya Garg
  • May 30, 2023
  • 4 min read

Updated: May 9

Steven Eidelmen has seen a lot of pain spots for both pet owners and doctors throughout the course of his many years working in the veterinary field. Owners and animals had a bad time visiting the clinics, and the veterinarians had a difficult time operating under the unfavourable conditions. Eidelmen created Modern Animal with a focus on these issues.


A brand-new healthcare experience for both people and animals is being created through the cutting-edge veterinary platform known as Modern Animal. The company's goal is to create a location that will improve the lives of both those who care for animals and the animals themselves. Modern Animal aspires to provide all pets and their owners with a better veterinarian experience via the use of deliberate design and technological breakthroughs. In order to better serve the requirements of pet owners, animals, professionals, and employees, Modern Animal has created the next generation in veterinary care, by using cutting-edge app and in-clinic technology and design, as well as a membership model that enables the development of trusting connections between veterinarians, animals, and pet owners. Numerous services offered by the business include primary care, in which the organisation provides a range of general practise veterinary care for addressing all sorts of diseases, and preventative care, in which your pet is kept in check with regular checkups. The organisation also handles annual lab tests, behavioural evaluations, dietary assessments, parasite control, and vaccines. The company's care team conducts common operations including spays, neuters, mass removals, and dental treatment under the heading of surgery and dentistry. Additionally, they manage tricker operations. Doctors at Modern Animal have access to the finest tools and are expert interpreters of diagnostic data. In order to create an effective and individualised treatment strategy for your condition, they are aware of the tests to do and how to interpret the results. The first human-focused veterinarian business, Modern Animal is dedicated to enhancing both the customer and provider experiences in providing treatment. The veterinarian platform provides 24/7 virtual care, in-app prescription orders & deliveries, limitless examinations, and other services. They create technological and design breakthroughs that provide you with the best degree of individualised care, flexibility and convenience in every encounter, and better access to a team of specialists. With flexible scheduling, regular hours, and a compensation structure that substitutes the revenue- or production-based compensation model, which bases a veterinarian's pay on how many pricey procedures or treatments they complete, Modern Animal offers improved work-life balance for doctors.

Instead, Modern Animal uses fixed compensation and gives its veterinarians stock in the business. It has made an investment in developing its clinics to provide veterinarians with comfortable workspaces. The business presently operates 9 clinics in the San Francisco Bay Area and Greater Los Angeles, all of which have received excellent ratings. On a per-clinic basis, the first three clinics proved to be profitable, and they did so shortly after they started operating. The business presently has over 20,000 active members and generates $3.6 million in income yearly. Around 250 people have been hired by Modern Animal.


A $199 yearly membership fee is charged by Modern Animal. This covers each service they offer and enables the business to turn a profit. According to Eidelman, Modern Animal established a membership model for its company in order to avoid the scenario where a pet owner is reluctant to call a veterinarian or schedule an expensive visit to check on anything when there is nothing wrong with the animal. The business obtained funding from prestigious venture capital firms, such as Founders Fund, True Ventures, and Upfront Ventures, enabling it to continue providing cutting-edge veterinary care to more veterinarians and pet owners. Modern Animal was able to start its adventure with the roughly $13.5 million it raised in its initial investors. Later, in 2021, it raised more than $40 million. The business has procured about $164 million in capital overall. In addition to an increasing number of startups, the top pet shops are also vying for market share in the pet health care industry, which puts Modern Animal up against them. Veterinarian services and pet health and wellness are being targeted as a key development potential by Petco, PetSmart, and online store Chewy. The East Coast-based business Bond Vet, which was created as a pet-friendly counterpart of City MD or another urgent care facility, is also expanding quickly. Some of these companies are old enough to be superior to Modern Animal and present themselves as alternatives. They want more veterinarians and pet owners to have access to contemporary veterinary treatment. The West Coast-based veterinary start-up plans to increase its geographic footprint over the next year, using the extra funds to expand both domestically and in California by opening new clinics there. With a more tech-savvy experience, they want to attract younger pet owners and vets. In an interview, Eidelman stated, "Our goal is to build the most progressive veterinary experience on the planet." The next generation, which wants better for its pets, may find Modern Animal to be a revolution and game-changer.


Click here to access Modern Animal's website.

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