Hightouch

Brands that shifted their sales online during the COVID-19 lockdown were left with mountains of consumer data and no means to extract any marketing insights from them. Established in 2018 by Josh Curl, Kashish Gupta, and Tejas Manohar, Hightouch synchronizes consumer data produced by large brand clients to expedite their marketing processes and more accurately target their pitches. 

Businesses may synchronize client data from their warehouses to customer relationship management (CR marketing), and support applications by using Hightouch, a data activation platform. It makes data synchronization between data warehouses and these tools easier with the usage of reverse ETL technology. With the help of Hightouch's no-code capabilities, which include Customer Studio and SQL, users can study customer data and sync it with tools for sales, marketing, advertising, and customer success without requiring technical expertise. The differentiating factor for the company is that Hightouch queries hundreds of billions of rows every month and also they never store your data. Their four main services let you prepare, activate, and collect data. Along with this, Hightouch aids in customer success, sales, marketing, data and analytics, and e-commerce. Hightouch offers a range of data management solutions to help businesses achieve better results. Reverse enterprise data integration (ETL) is a technology that allows businesses to sync data from their warehouse to various technologies, expanding its reach to over 200 SaaS apps. Hightouch's dbt model selector allows customers to transfer data to over 200 destinations and grab pre-existing models via Git. It also has native dbt Exposures integration and dbt CI tests for seamless downstream syncs. Customer Studio is a marketing tool that allows customers to manage and utilize their data directly from the data warehouse. It offers tools for segmentation, customization, and randomized audience splits for centrally managing multivariate testing across channels. Hightouch also provides a visual toolkit called Customer 360 Toolkit, which allows users to build unified customer profiles within a data warehouse. This tool helps users track clients, assess performance, and monitor multiple B2B accounts. Hightouch Events is a user-friendly solution for gathering events that consolidates information into a data warehouse. It is compatible with other significant event-collecting sources, is easily implementable, and is customizable. Users can use data contracts to control data and ensure occurrences meet expectations. Hightouch Events can be used for operations, marketing, and advertising, facilitating the data-collecting process.

Hightouch consists of two different types of pricing models that are the Starter model and the Business pricing model. The Reverse ETL Platform's starter model is designed for companies who want to swiftly get data into their tools. Starter either offers basic services or is free of charge. The other is a paid starter model that costs $350 a month and offers more sophisticated services and a larger amount. The business price model is a specially designed plan that caters to teams that have grown and require sophisticated security features or extra items like a visual audience builder. Customers can determine the pricing based on their requirements by getting in touch with the Hightouch sales staff. The organization, which has its headquarters in San Francisco, California, serves a wide range of well-known companies, including Grammarly, PetSmart, Spotify, Gamestop, NBA, TripAdvisor, and SoundCloud. In addition, the customer base includes B2C companies like Nando's, Autotrader, and Imperfect Foods, particularly those with an emphasis on e-commerce and a high reliance on sponsored advertisements. Hightouch has expanded to 200 workers and generated over $10 million in sales in its most recent fiscal year. 

Hightouch has raised a significant amount of money since its founding in 2018 from investors including Afore Capital, Amplify Partners, Bain Capital Ventures, Iconiq, and YCombinator. Recently, The San Francisco-based startup has raised $40M Series B at a $450M valuation led by ICONIQ Growth. Overall, Hightouch has raised around $92.3 million in funds since its establishment. The company has many competitors including firms that provide similar services. These include dBT labs, Stimulus, Bloomreach, Segment, and Census. Census is a close competitor that outclasses it in Data Enrichment and Expandability while Bloomreach outperforms it in Predictive Modelling, Marketing Metrics, and its Recommendation Engine. With the growth of online advertising and sponsorships, managing customers and collecting and activating data is a long task for most companies. Firms looking to make this task simple may benefit from Hightouch’s services. Hightough seems to be a rapidly growing company that is flying towards the unicorn status.

Click here to access Hightouch's website.